Your Program Earns
$780,330 trailing twelve months
Two streams. Both funded by TapNPay+. Neither taken from your fans.
Membership Share
$147,6304,218 members × $35Checkout Match
$632,70050% of member cash backRevenue Per Member
$185Annual, blendedProjected Annual
$967,600↑ 24% ahead of paceYou are running ahead of pace. Projection is based on your last three months of member activity. Every 1,000 members added is another $35,000 a year in membership share alone — the fastest lever is fan acquisition, not fan spending. A member earns $10 in cash back. The member keeps $10. Your program earns $5 — funded by TapNPay+, never deducted from the fan.
Lens Intelligence
Fan Intelligence Overview
Sample Program · Illustrative datasetSample fan-commerce intelligence for a fictional program. Lens organizes permissioned member checkout activity into category behavior, brand affinity, geography and activation response.
Monthly member growth
New members added · trailing 12 months · illustrative
4,218 total members · averaging 352 new members per month
Where your fans are spending
Top 10 brands by member spend · year to date · illustrative
These ten represent 74% of member spend. Every participating brand and full category breakdowns are in Top Brands.
Spend by category
$31.6M total · illustrative
Dining is 34% of all member spend — your strongest category for sponsorship activation.
Program indicators
Illustrative
What to act on
Illustrative
Lens Intelligence
Spend Intelligence
Sample Program · Illustrative datasetEvery figure represents completed member checkout activity in this sample model — not survey data, estimates or impressions.
Total Spend
0All brands combinedTransactions
0Completed purchasesAvg Transaction
0Per purchaseAvg Annual / Fan
0At participating brandsMonthly spend volume
Rolling 8 months · illustrative
Spend by day of week
Average weekly · illustrative
Saturday leads — gameday activation window for brand partners.
Saturday spend by hour
Illustrative
Peak 11am–2pm — prime pre-game activation window.
Lens Intelligence
Brand Affinity
Sample Program · Illustrative datasetPurchase frequency and spend across the participating brand network. This is the view that supports a sponsorship conversation — showing a brand what a fan base already spends with them.
Brands Used
0Across all categoriesTop Brand Spend
083,241 visitsHighest Frequency
0Avg monthly visitsFastest Growing
+42%Transactions year over yearTop brands by member spend
Sample ranking · illustrative
| # | Brand | Category | Total Spend | Transactions | Avg/Visit | % Of Members | Trend |
|---|---|---|---|---|---|---|---|
| 01 | Starbucks | Dining · Coffee | $4,328,540 | 83,241 | $52.00 | 71% | ↑ Hot |
| 02 | Kroger | Grocery | $3,642,860 | 30,872 | $118.00 | 63% | ↑ Growing |
| 03 | Chipotle | Dining | $2,985,040 | 53,304 | $56.00 | 57% | ↑ Hot |
| 04 | Home Depot | Home Improvement | $2,663,210 | 15,484 | $172.00 | 45% | → Steady |
| 05 | Delta Air Lines | Travel | $2,324,060 | 22,347 | $104.00 | 50% | → Steady |
| 06 | Dunkin’ | Dining · Coffee | $2,151,770 | 48,904 | $44.00 | 54% | ↑ +42% |
| 07 | Uber | Transport · Delivery | $1,790,940 | 34,441 | $52.00 | 63% | ↑ Hot |
| 08 | Lowe’s | Home Improvement | $1,481,960 | 9,500 | $156.00 | 39% | → Steady |
| 09 | Panera Bread | Dining | $1,314,590 | 14,938 | $88.00 | 44% | → Steady |
| 10 | Dick’s Sporting Goods | Retail · Athletic | $879,660 | 7,094 | $124.00 | 29% | ↑ Sponsorship target |
Brands 11–127 available in full export. Brand identity is drawn from the authoritative participating-brand feed with current terms.
Lens Intelligence
Purchase Behavior
Sample Program · Illustrative datasetHow a fan base shops — frequency, loyalty, seasonality and basket size. This is the view a corporate sponsor needs to price an activation correctly.
Repeat Purchase Rate
0Same brand 2+ timesAvg Monthly Visits
0Per active memberBasket Size Growth
+18%YoY avg transaction valueMulti-Category Buyers
03+ categoriesLoyalty distribution
By purchase frequency · illustrative
Seasonal spend index
Index 100 = baseline · illustrative
Q4 peak driven by season and holiday dining.
Cross-category shopping
Illustrative
Value by tier
Avg annual spend · weighted to $31.6M · illustrative
Lens Intelligence
Geographic Distribution
Sample Program · Illustrative datasetRegional member distribution and spend patterns — used to identify regional brand partners and value local sponsorship.
States Represented
0Sample distributionPrimary Metro
44%1,840 membersSecondary Metro
16%692 membersMedian Distance
0From campusRegional spend
Illustrative
Member concentration
All regions · 4,218 members · illustrative
Lens Intelligence
Behavioral Segments
Sample Program · Illustrative datasetSix behavioral segments derived from purchase activity rather than demographics — used to match brand sponsors to the right audience.
The Daily Loyalist
Purchases almost every day. Coffee, fast food, everyday retail. Highest transaction frequency — ideal for daily and weekly brand partners.
The Weekend Spender
Concentrated Friday–Sunday. Dining, entertainment, grocery stock-up. Prime audience for event sponsors and pre-game activation.
The Home Builder
High-value buyers with the largest average transaction size. Likely homeowners. Premium audience for home improvement and local services.
The Multi-Brand Shopper
Spends across 4+ categories monthly. Highest cash back earners and most engaged with the platform.
The Health & Active Fan
Buys at athletic, supplement and health-adjacent brands. Follows program content directly. Strong fit for fitness and equipment partners.
The Occasional Fan
Joined to fuel the program with lower purchase activity. Highest activation upside — responds to seasonal campaigns.
Segment value comparison
Avg annual spend per member · weighted to $31.6M · illustrative
Lens Intelligence
Fan Recognition
Sample Program · Illustrative datasetYour highest-value Real Fans, ranked by what they actually spend through the program — not by what they have bought from you. Most of them are not season ticket holders and are not in your donor file. They fund the program every day and your records have never seen them.
Not In Your Records
02,746 fans · from your own match, run 12 days agoTop 1% Of Spend
0$1.1M combined · 3.5% of all spendInvites Generated
0Fans recruited by other fansReachable Today
0Full name, email and phone on every fanTop fans by annual spend
Fictional names and contact details · illustrative
| Real Fan & Contact | Member Since | Annual Spend | Purchases | Top Categories | Invites Sent | In Your Records your match result |
|---|---|---|---|---|---|---|
| Marcus Webb m.webb@email.com · (704) 555-0148 | 22 mo | $31,200 | 421 | Dining · Travel · Retail | 47 | Not on file |
| Danielle Ortiz d.ortiz@email.com · (864) 555-0193 | 19 mo | $28,600 | 388 | Grocery · Dining · Home | 31 | Season ticket |
| Ray Kessler rkessler@email.com · (423) 555-0271 | 26 mo | $27,900 | 402 | Dining · Entertainment | 12 | Not on file |
| Priya Nathan p.nathan@email.com · (828) 555-0116 | 14 mo | $26,400 | 356 | Home · Retail · Auto | 28 | Not on file |
| Tom Brennan tbrennan@email.com · (540) 555-0389 | 31 mo | $25,100 | 344 | Dining · Grocery | 9 | Donor |
| Alicia Grant a.grant@email.com · (706) 555-0224 | 11 mo | $24,800 | 331 | Retail · Athletic · Dining | 38 | Not on file |
| Devin Cho d.cho@email.com · (803) 555-0175 | 17 mo | $23,600 | 318 | Travel · Dining | 6 | Not on file |
| Karen Maldonado k.maldonado@email.com · (276) 555-0342 | 24 mo | $22,900 | 302 | Grocery · Pharmacy · Home | 21 | Season ticket |
Ranked list continues to 4,218 in full export. Category mix, purchase frequency and invite activity are drawn from completed checkout behavior.
Fan export and record matching
How the “in your records” column gets filled
Your ticketing and donor files never leave your systems unless you decide otherwise. Lens hands you the fan data and displays whatever your match returns.
Where your top fans already spend
Top 1% category mix · illustrative
Sponsorship & MMR
Partner Setup
Sample Program · Illustrative datasetLens knows what your fans buy. It does not know who already pays you. This is the one place the program tells us — and it is the only input the dashboard ever asks for.
Partners On File
0Confirmed by your teamAwaiting Confirmation
0Drafted from public sourcesMeasurable Today
0Of 5 — sponsor is in our networkLast Reviewed
12 daysPrompted every 90 daysYour sponsorship roster
Program-entered · visible only to your program
| Partner | Sponsored Category | Term | Renewal | Exclusive | Measurable |
|---|---|---|---|---|---|
| Chipotle | Dining | Year 3 of 3 | Jun 30 | Yes | ✓ In network |
| Kroger | Grocery | Year 2 of 3 | Sep 15 | Yes | ✓ In network |
| Dick’s Sporting Goods | Retail · athletic | Year 1 of 2 | Dec 31 | No | ✓ In network |
| Lowe’s | Home improvement | Year 3 of 3 | Mar 31 | No | ✓ In network |
| Regions Bank | Financial services | Year 2 of 3 | Aug 31 | Yes | ⚠ Not in network |
| Delta Air Lines | Travel | — | — | — | Draft — awaiting confirmation |
| Uber | Transport · delivery | — | — | — | Draft — awaiting confirmation |
Draft rows are assembled from your published partners page and held until someone on your side confirms them. Nothing drafted is used in a calculation before it is confirmed.
Setup, once
Roughly ten minutes
Most of this is already public — it is on your signage, your site and your ticket backs. The work is confirmation, not disclosure.
What works before you enter anything
No setup required
Why one partner is not measurable
Network coverage
Lens measures a sponsor only when that brand accepts TapNPay+ at checkout. Regions Bank does not, so their category spend, share of wallet and activation lift cannot be calculated — there are no member transactions to read. Nothing else on this dashboard is affected.
Want them measured?
Merchant introduction
When a sponsor you already work with is not in the network, the fastest path is an introduction from you. You want their activation measurable; they want your fan base. TapNPay+ handles the merchant onboarding.
Sponsorship & MMR
Activation Lift
Sample Program · Illustrative datasetWhat a campaign actually did to purchasing. Member spend at the partner’s brand in the window after an activation, against the matched window before it. Not impressions — completed checkouts.
Campaigns Measured
0Trailing twelve monthsAverage Lift
0Post vs matched pre-periodIncremental Spend
0Above the pre-period baselineBest Performing
0Homecoming · ChipotleMeasured campaigns
Fourteen-day windows · illustrative
| Campaign | Partner | Window | Pre-period | Post-period | Lift | Members Activated |
|---|---|---|---|---|---|---|
| Homecoming activation | Chipotle | Oct 4–18 | $166,400 | $223,100 | ↑ +34% | 1,842 |
| Rivalry week offer | Dick’s Sporting Goods | Nov 8–22 | $33,800 | $41,600 | ↑ +23% | 604 |
| Holiday gift push | Lowe’s | Dec 1–15 | $89,300 | $107,900 | ↑ +21% | 977 |
| Tournament run | Dunkin’ | Mar 12–26 | $82,700 | $95,900 | ↑ +16% | 1,104 |
| Spring signing day | Starbucks | Feb 5–19 | $114,900 | $131,000 | ↑ +14% | 1,388 |
| Season kickoff | Kroger | Aug 20–Sep 3 | $140,100 | $152,800 | ↑ +9% | 1,506 |
How lift is calculated
Method
A partner sees what their money moved, in dollars their own finance team recognizes.
Lift by campaign
Illustrative
Sponsorship & MMR
Share of Wallet
Sample Program · Illustrative datasetInside every sponsored category, how your fans’ money actually splits between the brand paying you and the brand that is not. The renewal conversation and the prospect list come off the same chart.
Sponsored Categories
0With an active partnerAvg Partner Share
0Of category spendLargest Gap
0Home — Home Depot leads Lowe’sBehind In
0Dining, home, athletic retailPartner share against the field
By category · illustrative
| Category | Category Spend | Your Partner | Largest Non-Partner | Position |
|---|---|---|---|---|
| Dining | $10.8M | Chipotle 28% · $2.99M | Starbucks 40% · $4.33M | Competitor leads |
| Grocery | $7.2M | Kroger 51% · $3.64M | Publix 22% · $1.58M | Partner leads |
| Home & improvement | $4.2M | Lowe’s 35% · $1.48M | Home Depot 63% · $2.66M | Largest gap |
| Retail · athletic | $3.2M | Dick’s 28% · $0.88M | Nike 44% · $1.41M | Competitor leads |
Partner brands come from Partner Setup. Non-partner brands come from your fans’ completed purchases.
Lens Intelligence
Sponsorship Pipeline
Sample Program · Illustrative datasetBrand match scores derived from member spend at each brand — behavior rather than follower estimates. Prospects are brands your fans already spend with that do not currently sponsor you.
Matched Member Spend
0Across top 5 prospectsHigh Match
0Score 80%+Already In Network
0In the networkAvg Match Score
0Top 20 brands01 · Starbucks
Dining · national02 · Home Depot
Home improvement03 · Delta Air Lines
Travel · national04 · Dunkin’
Dining · fastest growing in network05 · Uber
Transport · deliveryHow match scores work
Calculated from purchase frequency, total member spend at that brand, share of the member base that buys there, and growth trajectory — not impressions or follower demographics. Scoring methodology is illustrative in this sample.
Sponsorship & MMR
Category Gaps
Sample Program · Illustrative datasetCategories your fans spend real money in where you have no partner at all. Every row is inventory you can price before you pitch it.
Unsponsored Spend
020% of all member spendOpen Categories
0No current partnerLargest Open
0Travel — Delta leadsWidest Reach
0Uber — transport penetrationOpen categories by member spend
Illustrative
| Category | Member Spend | % Of Members | Share Of All Spend | Top Brand | Status |
|---|---|---|---|---|---|
| Travel | $3.4M | 50% | 10.8% | Delta Air Lines | Open — no partner |
| Transport & delivery | $2.8M | 63% | 8.9% | Uber | Open — no partner |
Sponsorship & MMR
Renewal Calendar
Sample Program · Illustrative datasetEvery partner renewal plotted against what their category actually did over the last twelve months. Walk into the meeting knowing whether the category grew.
Renewals This Year
0Active partner agreementsReprice Candidates
0Category grew double digitsAt Risk
0Category decliningNext Renewal
Mar 31Lowe’s · final yearRenewals against category trend
Trailing twelve months · illustrative
| Partner | Category | Renewal | Term | Category Spend | 12-Mo Trend | Signal |
|---|---|---|---|---|---|---|
| Chipotle | Dining | Jun 30 | Year 3 of 3 | $10.8M | +18% | ↑ Reprice up |
| Dick’s Sporting Goods | Retail · athletic | Dec 31 | Year 1 of 2 | $3.2M | +42% | ↑ Reprice up |
| Kroger | Grocery | Sep 15 | Year 2 of 3 | $7.2M | +6% | → Hold |
| Lowe’s | Home improvement | Mar 31 | Year 3 of 3 | $4.2M | −4% | ↓ At risk |
Signal is derived from category spend trend and partner share. It is guidance for your team, not a valuation.
Sponsorship & MMR
Sponsor One-Pager
Sample Program · Illustrative datasetPick a brand, generate the pitch. Everything below is drawn from completed member purchasing and formats into a dated, branded page your team can send before the meeting.
Generate for
Any brand in the participating network
Starbucks — fan purchasing summary
Generated from trailing twelve months · illustrative
Member Spend
0At this brand, trailing 12 moOf Your Members
0Bought here at least onceVisit Frequency
0Per member per monthAverage Basket
0Per visit