Lens Intelligence
The impression count
“We valued the logo on impressions.”
Your fan base gets converted into eyeballs and priced against a media rate card. Nothing in that math knows whether a single fan ever bought anything.
Schedule a DemoEvery time a Real Fan pays with TapNPay+, your program sees it. Which brands are getting their money, how often, and which of those brands give your program nothing back.
TapNPay+ On
Real Fan Spend = New Brand Revenue
The Old Way
Your MMR team fights for every dollar your logo is worth, and for proof that your fans are loyal to the brands they buy from. That is how every sponsorship has been priced — not because anyone wanted it that way, but because it was the only evidence that existed. Let’s flip the table to your advantage.
The impression count
“We valued the logo on impressions.”
Your fan base gets converted into eyeballs and priced against a media rate card. Nothing in that math knows whether a single fan ever bought anything.
The comp set
“We pay a comparable program this.”
Another program’s deal becomes your ceiling. And the list of schools you supposedly resemble was assembled by the brand that is paying you.
The attribution question
“We cannot tie any sales back to this.”
The burden of proof sits with your program. Without purchase data there is no way to answer it, so every renewal starts in the same place.
Until now.
Offer TapNPay+ to your Real Fans and your team sees the path to new revenue partnerships with the brands they already buy from, 365 days a year.
The New Revenue Era
You gave your Real Fans a new way to pay. That is the only reason this data exists, and the reason no panel, agency or rights holder can reproduce it.
Start the Conversation
300+National brand partners already in the network
Your Real Fans are already paying these brands. You know what they spent, how often they came back, and where. Your MMR team walks into that meeting with the receipts instead of a rate card. A retention conversation, not a logo conversation.
Illustrative of network coverage. Not a plot of live transactions.
Representative brands in the TapNPay+ network. Your fan base decides which ones matter.
This is what your Real Fans paid for through TapNPay+. We do not claim to see every purchase they make anywhere. We do not need to.
The Dashboard
Fourteen views on the same attributed data. Click straight to Share of Wallet or Activation Lift on the left, or open it full size to scroll the whole thing. This is a working sample loaded with illustrative data, not a screenshot.
Fourteen views, real interface, illustrative data. Best opened full screen.
Open the live sample ↗The New Way
GamedaybecomesEveryday
Every day your Real Fans pay, not only the days they come to you. A full year of spending, attributed to your program.
Social MediabecomesReal Spending
Not impressions. Transactions. What your Real Fans actually bought, where, how often and how much they spent.
PartnersbecomesNon-Partners
A ranked list of brands your Real Fans already pay that sponsor nothing. Your rights partner’s next twelve calls.
Inside Your Department
Three people in your building open this for three different reasons, and all three are looking at the same Real Fan purchases. Nobody is waiting on a report from anybody else.
“What did this generate?” Membership share, checkout match, revenue per member and the projection against pace — the board-report number, current every day instead of every quarter.
“Who do we call, and what do we charge?” Share of wallet against the brand that is not paying you, unsold categories with dollars attached, renewal timing, and what an activation actually moved at the register.
“Who are these people?” Your highest-spending Real Fans by name, ranked by what they put through the program — including the ones your ticketing and donor files have never seen.
Multimedia Rights
Lens Intelligence finds the brand. Your rights partner makes the call, holds the relationship and writes the deal. We come in with them, never around them.
Merchant participation is not a media placement. Placements to your Real Fans belong to your rights partner to sell. No category exclusivity consumed.
Every name Lens Intelligence surfaces is a meeting your rights partner did not have last season.
Your Next Move
Your Real Fans are already spending every day at the brands you want in the building. Turn Lens Intelligence on and you see exactly where — and exactly who to call.
No cost to your program. No budget line. No new card for your fans.